More and more brands are choosing to communicate directly and effectively with Gen Z through targeted strategies. student marketing. This is the case of Utravel, which has entered into a partnership with University Box, the largest Italian community of university students, to promote a 12% exclusive student discount reserved for those registered on the platform.
UniversityBox and Utravel: A Partnership Designed for GenZ
The collaboration between UniversityBox and Utravel was born with a clear objective: to offer university students a real, concrete and tailor-made advantage. Thanks to the Utravel student discount, each student will be able to access experiential trips at discounted prices, choosing between the two iconic types of travel: the Club travel and the Blind experiences.
Why Utravel is the ideal travel partner for Generation Z
Utravel (a tour operator of the Alpitour Group) has reinvented the concept of travel for young people. It is not just about holidays, but about real experiences designed to create connections, discover new places and grow together.
The new Utravel student discount represents an effective lever to make these trips accessible to an ever-increasing number of university students.
Utravel Student Discount: How It Works
The operation is simple and immediate: students verified and registered on UniversityBox.com, will have access to a exclusive code with one 12% discount to be used directly on the Utravel.it website for purchasing trips in the formats Club And Blind.
The Utravel student discount is reserved exclusively for certified UniversityBox users, making it an unrepeatable opportunity for our community, which counted over 900,000 registered and addresses vertically the university students.
A Marketing Strategy to Enter the University Landscape
UniversityBox is the leading platform in Italy for communication with university students and allows a widespread diffusion of the offer thanks to a dedicated portal, direct email, push notifications, editorial content, social campaigns, a wide selection of influencers and the largest community of students and ambassadors in Italy.
The Utravel student discount It is already visible on the universitybox.com website and promoted through all the platform's official channels.
Performance and visibility: an integrated plan to enhance the Utravel student discount
The launch of the Utravel student discount It started from the definition of the creative concept “Your next journey as a student starts here”, declined on the two formats of the brand: Club “Tell me where you go and I'll tell you with whom” and Blind “Go where the journey takes you”, and was supported by a integrated communication plan: advertising banners on the platform, CRM activities aimed at active users, blog articles, social coverage and the involvement of the network of influencers and university ambassadors.
There survey “What kind of traveler are you” aims to involve users in a fun way and collect needs and habits of travel and purchasing, so as to adapt communication to meet the needs and expectations of your target audience.
The traffic generated will be monitored via dedicated tracking links, offering Utravel concrete insights into GenZ conversions, clicks and engagement.
A Win-Win Student Marketing Case: A New Opportunity for Students and Brands
The Utravel student discount it's not just a promotion, but a concrete opportunity to travel, grow and build community.
Are you a brand?
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