The results of recent surveys among Millennials and Generation Z kids are clear. Driving and influencing purchasing choices are micro-influencer marketing, alongside big influencers like Chiara Ferragni and Fedez or Kim Kardashian and Kanye…
More and more, surfing the web between sites and social profiles, you will have come across some figures of digital ambassador. What does the role consist of? It is fundamental for brands and companies, because it allows them to have an opening to the outside, promoting…
“Choose your tomorrow with us” is a non-stop meeting (held on 21-22-23 February 2018) that offers students in the fourth and fifth year of high school the opportunity to receive information on the entire educational offering of the university. For this event, Idea…
It is increasingly difficult for brands and companies to capture the attention of Millennials. Young people born between 1980 and 1995 and even more so the following generation, the so-called Generation Z, are very demanding and aware consumers. The levers of…
Aps Avertising's objective is achieved through the positioning of 70x100 posters placed within the areas of greatest attendance and passage of university students at the Bicocca and Statale di Milano universities.
According to most sociological studies, those who have reached adulthood in the twenty-first century are identified as Millennials. In today's world there are 1.8 billion Millennials, while there are approximately 2 billion…
Esl's goal is achieved through the placement of 70x100 posters. The posters are displayed in proprietary frames located within the areas with the highest student attendance at the universities chosen by Esl.
The term was coined by sociologist Mark McCrindle to refer to people born after 2010: that is, Generation Alpha, which includes those who are under 10 years old today. However, despite their age and personality still in the process of…