Intesa Sanpaolo's objective was achieved by positioning 60x160 cardboard totems with pockets located within the areas with the highest attendance and passage of university students, such as study rooms, corridors, refreshment areas, residences, of the main universities...
Intesa Sanpaolo's goal was achieved through a widespread flyer distribution activity both inside the faculties/universities and at the entrances of the Universities of Milan and Rome and surrounding areas characterized by a strong presence/passage of students. Pairs of promoters are…
Ferrero's goal is achieved through the placement of 70×100 and 50×70 posters and 60×160 totems. The posters are displayed in company-owned frames and university noticeboards located inside the main universities, covering the entire territory. The totems…
Ferrero's goal is achieved through the placement of 70×100 and 50×70 posters and 60×160 totems. The posters are displayed in company-owned frames and university noticeboards located inside the main universities, covering the entire territory. The totems…
Cameo's goal is achieved through a sampling activity in university areas in the cities of Milan, Bologna and Turin. The promoters gave the students two samples (one of Tortazza and one of Fast Creamy) and invited them to take a…
Amazon's goal is achieved through a dedicated tour that has touched 11 cities and 13 universities. The promoters invited students to sign up for the Prime Student subscription at a cost of only 18 euros per month (instead of the 36 euros per month of…
Companies have understood that focusing exclusively on the product or service they intend to sell is not a winning strategy. Products are similar and if there are differences, consumers do not always perceive them. In addition, today consumers…
Social e-commerce gives consumers the opportunity to be directed to products directly from social media with a click. This possibility shortens the steps that the potential customer has to take. The adoption of social e-commerce by companies was motivated by the time that Italians spend on social media, on average two hours a day. Social e-commerce, in addition to…
In a world in constant transformation, entire sectors change and new professional figures are born. With the importance of digital communication, the need for new specialized professions has been felt. Precisely in this area, according to research by the Digital Skills Observatory, the weight of digital skills continues…
Tinaba's goal is achieved through an ambassador activity in the city of Milan, within 4 universities. The ambassadors had the task of promoting the app and getting students to download it (each ambassador had their own personal code), after which they were given…