Vueling's objective is achieved through the positioning of 60x160 totems located within the areas of greatest affluence/passage of university students, such as study rooms, corridors, refreshment areas, residences, of the main Roman universities (Roma 3, Tor Vergata, Sapienza)
Tinaba's objective is achieved through a flyering activity near three universities in Milan: Bicocca, Cattolica and Statale
Iliad's objective is achieved through the publication of 30 posts on Facebook (15 posts for each publication wave) by 15 micro influencers, university students from the cities of Bologna, Rome and Palermo.
Iliad's goal is achieved through an activity of positioning simboxes inside refreshment areas in the universities of Bologna, Palermo and Rome Sapienza. Students, independently, could activate their own Iliad sim for 7.99 euros.
Esl's goal is achieved through the placement of 70x100 posters. The posters are displayed in proprietary frames located within the areas with the highest student attendance at the universities chosen by Esl.
The Esl objective is achieved through the positioning of 60x160 totems placed within the areas of greatest influx/passage of university students, such as study rooms, corridors, refreshment areas, residences, of the universities chosen by Esl
Asos' goal was achieved through a dedicated tour that touched 11 cities and 12 universities. The promoters, through the tablets available on the branded counter, invited students to register on the site with their institutional email address to…
'Ied's objective is achieved through the positioning of 70×100 and 50×70 posters with 10×15 postcards. The posters are displayed in company-owned frames and university noticeboards located inside the main Italian universities, covering the entire national territory in a capillary manner
Asos' goal is achieved through an ambassador activity in 10 cities. Students had to register on the Asos website with their institutional email to get a 10% discount on any order until graduation. After validation, the student…
Alcon's goal is achieved through the activity of 40 ambassadors in 11 cities. The ambassadors, after having identified the target university students (glass wearers/occasional contact lens wearers), deliver the flyer communicating the promo and how to use the…