GOLDENPOINT
The contents were shared on the brand's Facebook and Instagram pages, while Goldenpoint's outfits were shared on social media by the ambassadors. Exclusive events were held within the associated stores and brand promotions…
Paola Milan
CHANEL
Female students belonging to the target audience were intercepted, offering them the opportunity to test the product through a bracelet distributed by a Chanel vending machine, on which the product was previously applied by nebulization. In addition,…
LAY'S
Billboard campaigns were made inside the main Italian universities. A tour with product sampling was planned, and finally a market research was carried out on the target.
SAMSUNG
As part of the organizational initiative, a tour was planned that involved the prestigious academic institutions of the Universities of Palermo, Salerno, Rome Tor Vergata and Milan Polytechnic. During the tour, students had the opportunity to participate in a session dedicated…
MAGNUM
The PR was specifically addressed to the university target, accompanied by Below The Line (BTL) actions and the sending of Direct Email Marketing (DEM) for targeted and effective communication.
MICROSOFT
The Student Brand Ambassador program was created and managed, with related events being organized.
DESPERADOES
Conception and development of an online contest, implementation of street guerrilla actions, activation and management of points of sale, participation in the Universitybox tour, planning of out-of-home advertising on our circuits and creation of web marketing strategies.