The IED objective is achieved through the positioning of 70×100 and 50×70 posters with 10×15 postcards. The posters are displayed in owned frames and university noticeboards located inside the main Italian universities, covering the entire national territory.

Aps Avertising's objective is achieved through the positioning of 70x100 posters placed within the areas of greatest attendance and passage of university students at the Bicocca and Statale di Milano universities.

Esl's goal is achieved through the placement of 70x100 posters. The posters are displayed in proprietary frames located within the areas with the highest student attendance at the universities chosen by Esl.

The Telethon objective is achieved through the positioning of 50x70, 70x100 and 100x140 posters placed within the areas of greatest attendance and passage of university students in the main Italian universities.

Chili's objective is achieved through a guerrilla activity with a4u posted on university noticeboards located inside the main Italian universities, covering the entire national territory in a capillary manner.

Chili's goal is achieved through the positioning of 50x70, 70x100 and 100x140 posters placed within the areas of greatest affluence and passage of university students in the main Italian universities.