Budweiser
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Female students belonging to the target audience were intercepted, offering them the opportunity to test the product through a bracelet distributed by a Chanel vending machine, on which the product was previously applied by nebulization. In addition,…
LAY'S
Billboard campaigns were made inside the main Italian universities. A tour with product sampling was planned, and finally a market research was carried out on the target.
DESPERADOES
Conception and development of an online contest, implementation of street guerrilla actions, activation and management of points of sale, participation in the Universitybox tour, planning of out-of-home advertising on our circuits and creation of web marketing strategies.