Day after day we all realize that Environmental Sustainability is no longer a topic that needs to be discussed but rather one that needs to be acted upon. We need to understand that the Climate Change It is not something that will happen one day far away but that has actually already arrived! Governments around the world are moving in this direction but all the efforts made so far seem futile.
What we really need is for each of us to change our lifestyle in a sustainable and respectful way for our beloved Planet. But how can we do this?
A solution that can be very useful, especially (but not only) for Gen Z is the one implemented by the so-called Green Influencer.
Let's find out together what it's all about!
Green Influencers, who are they and what do they do?
With Green Influencer we mean a particular type of people, namely those who have adopted a specific lifestyle focused on Sustainability and Ecology and have decided to share it with the public in the hope of becoming an inspirational model. They are ordinary people who have embraced this cause and use all the means at their disposal to raise awareness among their followers.
Within their stories, posts, blogs and their content in general they focus on several themes of considerable relevance such as Environmental Sustainability, Global Warming, Reducing Waste, Fighting Pollution, Sustainable Mobility and Eco-sustainable Consumer Choices.
Why and How to Choose a Green Influencer as a Digital Ambassador
All brands, and especially those most sensitive to these issues, should choose a Green Influencer as Digital AmbassadorThis is because the association of the Brand with a Green Influencer will directly transmit all the values and resulting advantages from the latter to the former.
This is a strategy of Influencer Marketing working from two points of view: the first is the one related to the actual impact that this type of communication can have on those who receive it; the second is the one related to the real change in lifestyle that we talked about in the introduction.
Below we recommend some of the most famous Green Influencers that you could choose as Digital Ambassadors:
- Nicholas Lamberti (21.9k Followers), a very young boy whose goal is to explain to his followers how to safeguard the planet;
- Georgia Pagliuca (28.8k Followers), self-defined Eco-Tipper, deals with issues related to the environment and especially Eco-Feminism;
- Camilla Mendini (95.4k Followers), aka Carotilla, is probably the most famous Green Influencer in Italy;
Contact us if you want to implement a strategy of Influencer Marketing which includes a Green Influencer as Digital Ambassador of your Brand!