It is becoming increasingly difficult for brands and companies to capture the attention of Millennials. Young people born between 1980 and 1995 and even more so the following generation, the so-called Generation Z, are very demanding and aware consumers. The marketing levers that have an impact on them are few and targeted. An example is the visual storytelling, in addition to other forms of digital communication aimed at segments of the population accustomed to using mobile devices and who frequently change their opinions in terms of brands and purchases.
Digital storytelling: what does it consist of?
Recent research has shown that in just a few years we have gone from an attention span of 12 seconds to the current 8 seconds. This is the average time a user concentrates on social networks. This is why content marketing strategies such as visual storytelling. Visual content is the format that is best able to capture moments. Messages of the digital storytelling, where words are integrated with videos, graphics, maps and animations, allow you to convey any type of content in a clear, concise and, above all, easy to remember way.
Video storytelling: the visual story
In the communication strategy that brands and companies do online, it is essential to transmit targeted and useful content, which includes various types of images and videos with a strong impact. The material that falls within the in visual storytelling must be able to immediately arouse the interest of those who view it in a few seconds. An example of video storytelling successful? For example the initiative by Goldenpoint Company in collaboration with Universitybox, with the creation and sharing of outfits with the brand's clothes and accessories on the social pages most used by the university target. Do you want more information on this type of strategy? Contact the specialized agency University box, a leader in student marketing for Millennials and Generation Z since 2001.