For several years, decision-making processes in companies have been supported by specific strategies digital marketing to reach the final consumer. Currently, artificial intelligence tools such as the so-called automatic learning or machine learning and big data allow for greater efficiency and effectiveness.
Machine Learning: What It Is and Why It Matters
In the field of artificial intelligence, various technological systems are used to solve problems or perform tasks and activities typical of the human mind and ability. Many of these processes also fall within the digital marketing which increasingly relies on advanced computer systems. You have probably heard of the machine learning: it is a branch of artificial intelligence and is based on the idea that systems can learn from data, identify patterns autonomously and make decisions with minimal human intervention. Building such models allows brands and companies to identify new revenue opportunities while avoiding or minimizing risks and unexpected events. Want to know how all this translates to student marketing aimed at Millennials and Gen Z kids? She specializes in the sector Universitybox Agency, with 16 years of experience behind him.
Big data: how to use data in a smart way
Every day companies and brands are inundated with a huge amount of data, more or less structured. In order for them to be profitable for their projects digital marketing, this information must be analyzed and used according to very precise criteria, with respect to three variables: volume, speed, variety. What counts, therefore, is not only their mere quantity, but also and above all their value. What does this mean? The so-called big data must allow you to reduce costs, reduce time, implement new products and optimize offers and make faster and more effective decisions. Are you a brand or a company that does business for the university target and do you need advice or are you looking for a valid collaboration? Contact the student agency Universitybox.