THE micro-influencers They are an important part of influencer marketing, a marketing strategy that leverages above all the reputation and success of companies and brands on social networks.
Micro influencer marketing: characteristics
The main feature of the micro influencers is to count on smaller numbers than the most important influencers, the so-called macro influencers. However, they are followed by users who are highly interested in what they publish on social media, especially on Instagram and TikTok.
Their engagement rate is very high and consequently the conversion of a suggestion or a sponsorship made by them is high. In the context of micro influencer marketing these ambassadors they target a niche of followers (approximately 10k to 50k, as shown by a recent survey by the company DeRev, compared to 500 thousand-1 million for macro-influencers).
Furthermore, “micros” specialize in certain topics and content, from fashion to cooking to politics. Would you be interested in understanding who to hire to promote products and services for Generation Z? Contact us University box, specialized for almost twenty years in student marketing.
Nano influencers: who they are and how much they earn
The fact that the micro influencers have targeted skills in selected sectors makes them credible and interesting in the eyes of their reference communities. In general, empathy and social commitment, professionalism and level of entertainment are some of the main aspects that characterize the relationship between influencers and their audience.
The main differences between micro-influencers and dwarf influencer? The latter also address small groups, but numerically smaller than those reached by micro influencers (in this case we are talking about 5k-10k approximately). Consequently, the engagement costs are lower.
Again according to what DeRev analyzed, the average prices for micro-influencers range from 250 to 500 euros on Instagram and TikTok to 1k – 2.5k euros on YouTube. For nano-influencers, we are talking about 50-250 euros on Instagram and TikTok and 500-1000 euros on YouTube. Contact us University box.