More and more brands are choosing to communicate directly and effectively with Gen Z through targeted strategies. student marketingThis is the case of Utravel, which has entered into a partnership with University Box, the largest Italian community of university students, to promote the 12% exclusive student discount.
A concrete example of how student marketing campaigns can bring tangible results, awareness and conversions.
UniversityBox and Utravel: A Partnership Designed for GenZ
The collaboration between UniversityBox and Utravel was born with a clear objective: to offer university students a real, concrete and tailor-made advantage. Thanks to the Utravel student discount, each student will be able to access experiential trips at discounted prices, choosing between the two most iconic proposals of the brand: the Club travel and the Blind experiences.
Why Utravel is the ideal travel partner for Generation Z
Utravel, the Alpitour Group tour operator specializing in GenZ travel, has reinvented the concept of travel for young people. It's not just about vacations, but about real experiences designed to create connections and discover new places.
The new Utravel student discount represents an innovative way to make these trips accessible to an ever-increasing number of university students.
Utravel Student Discount: How It Works
The operation is simple and immediate: students registered at UniversityBox.com, will have access to a exclusive code with one 12% discount to be used directly on the Utravel.it website for purchasing trips in the formats Club And Blind.
The Utravel student discount is reserved exclusively for verified UniversityBox users, making it a once-in-a-lifetime opportunity for our community, which counts more than 900,000 registered and addresses vertically the university students.
A strategic proposal for the Utravel brand
For Utravel, this partnership with UniversityBox represents a strategic choice in the panorama of generational marketing.
UniversityBox is the leading platform in Italy for communication with university students and allows a widespread diffusion of the offer thanks to a dedicated portal, direct email, push notifications, editorial content, social campaigns, a wide selection of influencers and the largest community of students and ambassadors in Italy.
The Utravel student discount It is already visible on the universitybox.com website and promoted through all the platform's official channels.
Performance and visibility: an integrated plan to enhance the Utravel student discount
The launch of the Utravel student discount It started from the definition of the creative concept “Your next journey as a student starts here”, declined on the two formats of the brand: Club “Tell me where you go and I'll tell you with whom” and Blind “Go where the journey takes you”, and was supported by a integrated communication plan: advertising banners on the platform, CRM activities aimed at active users, blog articles, social coverage and the involvement of the network of university influencers and ambassadors.
The creative assets, built in collaboration with Utravel, are aligned with the insights collected through the survey “What kind of traveler are you”, aimed at engaging users in a fun way and collect needs and habits of travel and purchasing, so as to adapt communication to meet the needs and expectations of your target audience.
The traffic generated will be monitored via dedicated tracking links, offering Utravel concrete insights into GenZ conversions, clicks and engagement.
A Win-Win Student Marketing Case: A Unique Opportunity for Students and Brands
The collaboration between Utravel And University Box demonstrates once again how strategic it is to invest in communication towards the Generation Z.
The Utravel student discount it's not just a promotion, but a concrete opportunity to travel, grow and build community.
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