Happy, not spendthrifts, tied to their families, dreaming of a stable job. Here are some of the main characteristics of Generation Z in Italy, which includes young people under 25, the first “not to have direct memory of the twentieth century”, like…
The pandemic has had a dramatic impact on almost every aspect of our daily lives. Kids born between 1996 and 2010 are feeling the effects more than other generations. The relationship between Gen Z and social media has strengthened…
Zedders, young people under 25, will represent 10% to 15% of the luxury sector by 2025. Together with Millennials, born between 1981 and 1996, they will form a hard core of consumers that will have an impact on 60%…
Children and teenagers under 20 regularly use the music video social network TikTok, and not just for entertainment. When talking about the relationship between Generation Z and TikTok, it should be noted that the Chinese app is also used to learn from…
False aesthetic models that can represent a danger, but not only that. Between Generation Z and social media, even when it comes to sensitive issues such as eating disorders, the relationship is more complex and articulated than it might seem at first glance,…
The relationship between Generation Z and TikTok, a social platform with 2 billion users globally, present in over 150 countries and translated into 75 languages, is close and intense. Results that, according to various observers,…
Gen Z is a great challenge for companies and brands. Communication aimed at Generation Z must have a different approach than the traditional way of communicating. This is why it is important to know the target, to best interpret their tastes and needs…
Personalized experiences, engagement and an ever-increasing awareness of the environment. These are the main elements that allow luxury and fashion brands to attract Generation Z and Millennials, namely, respectively, young people born between 1995 and 2010 and…
There is a significant gap between Baby Boomers and Zedders, both in lifestyle and communication methods. The language of Generation Z, or kids born between 1995 and 2010, is very different…
The entire world of school, including compulsory education and high schools, has been shaken up in recent months due to the Covid-19 pandemic and the lockdown. The 2020 final exams have also been affected, both in terms of preparation and…