What is the cultural impact of Centennials? What motivates and inspires them? What is the relationship between Generation Z and music? The music platform Spotify in collaboration with the trend and research agency Culture Co-op has released the report “Culture…
Realistic, pragmatic and analytical. This is how the kids born and raised in the new millennium show themselves. The values of Generation Z are based on online sharing and melting pot, but, at the same time, also on the affirmation of their own personality.…
If Millennials are defined as kids born between 1981 and 1996, then the next generation, Gen Z, came into the world between 1997 and 2012. Millennials vs. Generation Z: Who Comes Out on Top in the Face-Off…
The economic crisis does not make young people feel calm and creates worries, however there is no fear of returning to university classrooms. This is the picture that emerges from a recent survey, on students and coronavirus, conducted by the university platform UniversityBox…
It is increasingly difficult for brands and companies to capture the attention of Millennials. Young people born between 1980 and 1995 and even more so the following generation, the so-called Generation Z, are very demanding and aware consumers. The levers of…