The objective of Fondazione Fiera Milano is achieved by placing 50x70 posters on university noticeboards located inside some Italian universities in the buildings where the faculties of interest to Fondazione Fiera are located: Architecture, Economics, Literature and Philosophy.

 The Space Cinema's objective is achieved through the positioning of 70×100 and 50×70 posters. The posters are displayed in owned frames and university noticeboards located inside the main Italian universities, covering the entire national territory.

Burger King's goal is achieved through a guerrilla activity with A4U posted on university bulletin boards within some faculties of the University of Siena.

Amazon's goal is achieved through the placement of 70×100 and 50×70 posters with 10×15 postcards. The posters are displayed in proprietary frames and university noticeboards located inside the main Italian universities.

The IED objective is achieved through the positioning of 70×100 and 50×70 posters with 10×15 postcards. The posters are displayed in owned frames and university noticeboards located inside the main Italian universities, covering the entire national territory.

Vodafone's goal is achieved through the placement of 70×100 and 50×70 posters. The posters are displayed in proprietary frames and university noticeboards located inside two large Italian universities: Sapienza – University of Rome and Luigi Bocconi Commercial University.

Cesop's goal is achieved by placing 70×100 posters in frames owned by the company and placed inside the University of Milan and the University of Milan – Bicocca.