Spotify's goal is achieved by placing 70x100 and 50x70 posters in company-owned frames and on university noticeboards located within the four main universities in Milan: Milan Polytechnic, University of Milan, University of Milan - Bicocca, and Bocconi University.
Nescafé's goal is achieved through the distribution of samples within the main refreshment areas of universities and student residences in various Italian universities, covering the entire national territory in a capillary manner.
Esselunga's objective is achieved through the positioning of 50x160 totems and posters of different sizes (50x70 and 70x100) in company-owned frames and university noticeboards located inside some of the main Italian universities.
Seat's objective is achieved through the positioning of 50x70 and 70x100 posters in proprietary frames and university noticeboards located within the main Italian universities, covering the entire national territory in a capillary manner.
The U-Network campaign stood out for its multifaceted advertising strategy, with a wide geographical coverage. The billboard campaign was implemented in the cities of Bari, Bologna, Florence, Genoa, Palermo, Pisa, Rome and Turin, ensuring extensive and targeted visibility…
The objective of Bim Distribuzione is achieved through the positioning of posters of different sizes (50×70 and 70×100) in proprietary frames and university noticeboards located within some Italian universities.
The U-Network campaign involved a broad advertising strategy concentrated in the city of Rome, while the U-Break project saw the branding of university dining areas and bars in the same city, aiming at direct involvement of students…
The U-Network campaign was characterized by a series of billboards in the cities of Bologna, Pavia, Milan, Turin, Modena, Parma, Rome, Florence and Pisa, in order to maximize the visibility of the brand in the academic field. At the same time, with the U-Totem initiative,…
The U-Network campaign focused on a large-scale billboard campaign at La Sapienza University, with the aim of increasing visibility and engagement among the university audience. In parallel, Direct Email Marketing (DEM) was sent to reach…
U-Network – Poster campaign inside the Universities of Bari, Milan, Rome, Turin and Venice (with targeted positioning in the buildings and in the Faculties of Architecture and Design)
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