Burger King's goal is achieved through a guerrilla activity with A4U posted on university bulletin boards within some faculties of the University of Siena.

Amazon's goal is achieved through the placement of 70×100 and 50×70 posters with 10×15 postcards. The posters are displayed in proprietary frames and university noticeboards located inside the main Italian universities.

The IED objective is achieved through the positioning of 70×100 and 50×70 posters with 10×15 postcards. The posters are displayed in owned frames and university noticeboards located inside the main Italian universities, covering the entire national territory.

Vodafone's goal is achieved through the placement of 70×100 and 50×70 posters. The posters are displayed in proprietary frames and university noticeboards located inside two large Italian universities: Sapienza – University of Rome and Luigi Bocconi Commercial University.

Cesop's goal is achieved by placing 70×100 posters in frames owned by the company and placed inside the University of Milan and the University of Milan – Bicocca.

Spotify's goal is achieved by placing 70x100 and 50x70 posters in company-owned frames and on university noticeboards located within the four main universities in Milan: Milan Polytechnic, University of Milan, University of Milan - Bicocca, and Bocconi University.

Nescafé's goal is achieved through the distribution of samples within the main refreshment areas of universities and student residences in various Italian universities, covering the entire national territory in a capillary manner.

Esselunga's objective is achieved through the positioning of 50x160 totems and posters of different sizes (50x70 and 70x100) in company-owned frames and university noticeboards located inside some of the main Italian universities.