The U-Network campaign stood out for its multifaceted advertising strategy, with a wide geographical coverage. The billboard campaign was implemented in the cities of Bari, Bologna, Florence, Genoa, Palermo, Pisa, Rome and Turin, ensuring extensive and targeted visibility…
The objective of Bim Distribuzione is achieved through the positioning of posters of different sizes (50×70 and 70×100) in proprietary frames and university noticeboards located within some Italian universities.
The U-Network campaign involved a broad advertising strategy concentrated in the city of Rome, while the U-Break project saw the branding of university dining areas and bars in the same city, aiming at direct involvement of students…
The U-Network campaign was characterized by a series of billboards in the cities of Bologna, Pavia, Milan, Turin, Modena, Parma, Rome, Florence and Pisa, in order to maximize the visibility of the brand in the academic field. At the same time, with the U-Totem initiative,…
The U-Network campaign focused on a large-scale billboard campaign at La Sapienza University, with the aim of increasing visibility and engagement among the university audience. In parallel, Direct Email Marketing (DEM) was sent to reach…
U-Network – Poster campaign inside the Universities of Bari, Milan, Rome, Turin and Venice (with targeted positioning in the buildings and in the Faculties of Architecture and Design)
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Female students belonging to the target audience were intercepted, offering them the opportunity to test the product through a bracelet distributed by a Chanel vending machine, on which the product was previously applied by nebulization. In addition,…
Billboard campaigns were made inside the main Italian universities. A tour with product sampling was planned, and finally a market research was carried out on the target.
Conception and development of an online contest, implementation of street guerrilla actions, activation and management of points of sale, participation in the Universitybox tour, planning of out-of-home advertising on our circuits and creation of web marketing strategies.